AI + business intelligence
Which grade, which approval, what the competitor's equivalent is, what the account is worth and where the margin sits. In your rep's hand mid-visit, on a phone, in their language.
Why not a general AI
Lubricant sales sit between chemistry and commerce. A workshop owner wants to know which product carries the approval for the engines on their ramp. A plant maintenance manager wants changeover downtime cut. A fleet wants a price per litre that survives the next base oil swing. Three different conversations, and the rep has to be credible in all of them.
Lubri is built on that domain: viscosity grades, specifications, OEM approvals, applications and cross-reference tables are stored as data, not inferred from text. On top of that sit your own data sheets, your price list and your accounts.
What sales leaders tell us
These six things come up in almost every conversation with lubricant sales leaders, because we sold lubricants before we built this.
What's in the app
Which ones you switch on depends on your data and your rollout. Most teams start with Products and Clients, then add the offer simulator once the pricing rules are connected.
Ask Lubri
How it worksA conversational coach trained on your playbooks, data sheets and past deals. A rep asks it the question the workshop owner just asked, rehearses the price-increase call, or gets a debrief on the way out of the plant.
Why it mattersEvery rep gets a sales manager's coaching on demand, in their own language. Managers see who is practising and where it sticks.
Product knowledge
How it worksYour catalogue, viscosity grades, OEM approvals, cross-reference tables and pack sizes, searchable and explained for the equipment in front of the rep.
Why it mattersNew reps are credible in weeks instead of a year, and the answer to the technical question is the one product management intended.
Account intelligence
How it worksEach account pulled from the CRM and your ERP into one briefing: mix, volumes, pricing history, open offers and next step, direct or through a distributor.
Why it mattersMeeting prep drops from an hour to a minute, and nobody walks into a workshop without knowing what was promised last time.
Build and benchmark
How it worksPrices a proposal inside your pricing rules and against the account's current terms, shows the margin at today's base oil cost, and produces a customer-ready summary.
Why it mattersOffers go out in the meeting instead of days later, and discounting stops being the default way to close.
Know the market
How it worksRival ranges, pack sizes, promotions and approvals, built from your market intelligence and updated by what reps report from the field.
Why it mattersObjections about the competition get a factual answer, and product management hears about a rival's promotion the day it lands.
Signals from the field
How it worksOne tap to log what the rep just heard: a competitor price, an oil-analysis complaint, a fleet changing drain intervals. Tagged by account and topic, routed to the right desk.
Why it mattersField knowledge reaches the people who need it. Sales, product and technical work from the same picture.
Try it now · no sign-up
The demo below is the real interface on sample data: eight applications, twelve products, eight brands and a simulated chat. Search by use case, product or brand, or ask.
Tabs, product pages, brand pages and the ask bar all respond. The chat replies are simulated. Full screen, plus the desktop version→
Who is behind it
Lubri is a product of Abeille, whose sales-companion platform runs across mobility, banking, telecom, logistics and retail. Lubri is the lubricants version of it, built by people who spent years selling base oils, finished lubricants and greases through workshops, distributors and industrial accounts.
That is why the companion argues a price increase the way an area manager does, and why it treats a lost tender as a pack-size problem before a price problem.
Grades, approvals and applications are modelled as data, not inferred from text.
Technical and safety data sheets, approval letters and cross-reference tables become the companion's memory, with citations.
Abeille's network of lubricant sales veterans sits behind Lubri for the conversations that need a person.
FAQ
Pricing on request
Request a demo and we will walk a scenario from your business: your grades, your approvals, your accounts.