Ask Lubri
AI coaching
How it worksA conversational coach trained on your playbooks, data sheets and past deals. A rep asks it the question the workshop owner just asked, rehearses the price-increase call, or gets a debrief on the way out of the plant.
Why it mattersEvery rep gets a sales manager's coaching on demand, in their own language. Managers see who is practising and where it sticks.
Product knowledge
Products and approvals
How it worksYour catalogue, viscosity grades, OEM approvals, cross-reference tables and pack sizes, searchable and explained for the equipment in front of the rep.
Why it mattersNew reps are credible in weeks instead of a year, and the answer to the technical question is the one product management intended.
Account intelligence
Clients and channels
How it worksEach account pulled from the CRM and your ERP into one briefing: mix, volumes, pricing history, open offers and next step, direct or through a distributor.
Why it mattersMeeting prep drops from an hour to a minute, and nobody walks into a workshop without knowing what was promised last time.
Build and benchmark
Offer simulator
How it worksPrices a proposal inside your pricing rules and against the account's current terms, shows the margin at today's base oil cost, and produces a customer-ready summary.
Why it mattersOffers go out in the meeting instead of days later, and discounting stops being the default way to close.
Know the market
Competitors
How it worksRival ranges, pack sizes, promotions and approvals, built from your market intelligence and updated by what reps report from the field.
Why it mattersObjections about the competition get a factual answer, and product management hears about a rival's promotion the day it lands.
Signals from the field
Field report
How it worksOne tap to log what the rep just heard: a competitor price, an oil-analysis complaint, a fleet changing drain intervals. Tagged by account and topic, routed to the right desk.
Why it mattersField knowledge reaches the people who need it. Sales, product and technical work from the same picture.