The platform
Lubri is a web and mobile app that sits on top of the data you already have (technical data sheets, approval matrices, the price list, the CRM) and turns it into answers a rep can use in front of a customer.
How it is built
Layer 01
Viscosity grades, specifications, OEM approvals, base oil groups, thickeners, applications and pack formats, held as structured data. This layer arrives already built. It is what makes Lubri a lubricants product rather than a general assistant.
Layer 02
Your TDS and SDS libraries, approval letters, cross-reference tables, positioning, price lists, rebate schemes and margin floors. Loaded with citations, so an answer can be traced to the document it came from.
Layer 03
CRM and ERP connections bring in accounts, equipment, consumption, pricing history, open offers and credit status, so the advice is about the customer in front of the rep.
What's in the app
Switch on what your data supports. None of these needs the others to be useful.
Ask Lubri
How it worksA conversational coach trained on your playbooks, data sheets and past deals. A rep asks it the question the workshop owner just asked, rehearses the price-increase call, or gets a debrief on the way out of the plant.
Why it mattersEvery rep gets a sales manager's coaching on demand, in their own language. Managers see who is practising and where it sticks.
Product knowledge
How it worksYour catalogue, viscosity grades, OEM approvals, cross-reference tables and pack sizes, searchable and explained for the equipment in front of the rep.
Why it mattersNew reps are credible in weeks instead of a year, and the answer to the technical question is the one product management intended.
Account intelligence
How it worksEach account pulled from the CRM and your ERP into one briefing: mix, volumes, pricing history, open offers and next step, direct or through a distributor.
Why it mattersMeeting prep drops from an hour to a minute, and nobody walks into a workshop without knowing what was promised last time.
Build and benchmark
How it worksPrices a proposal inside your pricing rules and against the account's current terms, shows the margin at today's base oil cost, and produces a customer-ready summary.
Why it mattersOffers go out in the meeting instead of days later, and discounting stops being the default way to close.
Know the market
How it worksRival ranges, pack sizes, promotions and approvals, built from your market intelligence and updated by what reps report from the field.
Why it mattersObjections about the competition get a factual answer, and product management hears about a rival's promotion the day it lands.
Signals from the field
How it worksOne tap to log what the rep just heard: a competitor price, an oil-analysis complaint, a fleet changing drain intervals. Tagged by account and topic, routed to the right desk.
Why it mattersField knowledge reaches the people who need it. Sales, product and technical work from the same picture.
Capabilities
Which capabilities are switched on depends on your plan, your integrations and your rollout. We scope the configuration with you before go-live.
Reps ask in plain language and get an answer with the source attached. No training course needed to use it.
Technical data sheets, safety data sheets, approval letters and cross-reference tables become the companion's memory, with citations.
Grade, specification and OEM approval matching is handled as structured data, not inferred from prose.
Nine languages at launch, tuned to your technical vocabulary, your brand names and your tone of voice.
Built for a phone in a workshop with no signal: queued questions and field reports sync when the bars come back.
Abeille's network of lubricant sales veterans sits behind Lubri. Escalate to a person when the deal warrants it.
Your systems
Lubri pulls context from, and pushes updates back into, your platforms, including custom ones. If it exposes an API or a database, we can connect it.
Two-way sync comes with validation, audit trails and human review where it matters. Nothing is written back to your CRM that a rep has not seen.
Getting you live
Pricing on request
We will run the demo against it: a grade match, an approval, a cross-reference to a competitor product. Pricing is quoted after a scoping conversation.